BLESSED

Vicky Arndt and Martin Meier

Workshop with Joanne Oliver / Design Director IDEO San Francisco

Is it the organic food label that makes you feel good?

Is the fair trade label
addressing your conscience?

And how does my footprint change
in case I purchase food?

Blessed helps consumers to have an overview on multiple levels.
While aiming to minimize the packaging we discovered that some food does not need packaging because of its ability to pack itself by using it sticky starch to form a layer acting like a wrap.